
A really stupid idea
“The German Car Blog is reporting that VW chief Martin Winterkorn has decided to give the logo a freshening, making the symbol larger while also better separating the V and the W from the outer ring. The new look will be more 3-D, but the branding itself will retain its central location on the grille. Look for the new VW ornament to bow on the Golf VI.”
The Volkswagen logo is one of the world's most recognizable designs. I own a VW, and while it has not been the most reliable car, the logo works fine. I have never had trouble with the logo since I bought the car. I have had to repair or replace every other component, but the "VW" on the grill runs like a top.
I did some research (research meaning I googled some stuff) and found that there is some controversy surrounding the now classic icon.
The headline in the English newspaper The Telegraph reads:
"Nazis stole my idea for VW logo, claims designer"
The story reports that Nikolai Borg, 86, claims he was commissioned by the Nazis to design the VW logo for Volkswagen in 1939. Mr. Borg is suing Volkswagen not for financial compensation, but for formal recognition that he did, in fact, design the logo.
He is proud of his past work with the Nazis and wants to shout it from the rooftops! Listen here Herr Borg, you are lucky that is all the Nazis stole from you, you nut!
I also found this little tid bit:
"The original design featured the letter V above a W and surrounded by a cog. After the war, Britain had the cog changed to a circle and submitted that design for copyright protection in 1948. The Volkswagen or "people's car" project was part of the Nazi Kraft durch Freude propaganda scheme run by the Deutsche Arbeitsfront (DAF). The logo of the DAF was a swastika surrounded by a cog – from which the VW logo appears to be derived."
I really hope that VW does not decide to retro and switch back to the swastika. I am thinking that would be a bad PR move. I mean, look what happened with Coke Classic. That was a disaster.
I feel that when established companies update logos and redesign branding it comes across as a desperate attempt to remain relevant and "liven up" their products. Same company, new crappy packaging. VW has a great brand and their cars are very well designed (I did not say engineered, or put together) and I really hope they leave well enough alone. If they are really bored, I could send them a list of things they could improve upon, their image is not one of them.
Now the Nazis, they need a new image.